The van Westendorp Pricing Scale is a pricing analysis technique that helps businesses determine the optimal price for their products or services.
This method provides valuable insights into customer perceptions of pricing and aids businesses in setting a price range that maximizes revenue while satisfying customer demand.
Good News for the people wanting to do a market research. Max Diff Question type offers a simple, efficient and accurate way for businesses seeking to decode consumer preferences efficiently and effectively.
Max Diff, short for Maximum Difference Scaling, is a research technique used to gauge preferences among multiple items. It helps in identifying the Most and Least important features or aspects among a given set of choices.
Share the survey in all three views(One question at a time, Classical, Conversational) once you publish it from the builder screen itself.
Improved interaction on the survey taking page added for Ranking type questions.
1. Drag and drop - Use this style when you use the ranking component with less than 5 or 6 options, especially in mobile view.
2. Dropdown selection - Use this style when you use the ranking component with more than 6 options.
Max Diff component for Market Research has been introduced to help businesses elevate their level of market understanding, thus giving them a competitive edge in an ever-evolving market.